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Go-to-Market (GTM) Manager

HENOK SHEWANGZAW

ATL & BTL Execution | Brand Strategy | Client Growth & Partnerships

Commercial and marketing leader with 6+ years driving brand positioning, national campaigns, and enterprise growth in the telecommunications and IT sectors.

Contact Experience
6+
Years Experience
20+
Regional Markets
$1.7M+
In Account Wins
Henok Shewangzaw

Professional Profile

Experienced marketing and business development leader recognized for planning and executing nationwide roadshows, flagship sponsorships, and key stakeholder relations. Proven track record managing multi-million birr accounts and high-performance campaigns that earned company awards for best execution.

Core Competencies

ATL & BTL Campaign Management
Sponsorship & Event Management
Business Dev & Client Acquisition
Strategic Partnerships & NGO Relations
Market Research & Competitor Analysis
Proposal Coordination & Sales Presentations
Budget & Vendor Management
KPI Tracking & Executive Reporting

Professional Experience

Oct 2022 - Present

Go-to-Market (GTM) Manager

Safaricom Ethiopia

  • Lead integrated Above-The-Line (ATL) and Below-The-Line (BTL) marketing strategies across Consumer, Enterprise, Digital, and M-PESA lines.
  • Execute nationwide network launches, roadshows, and customer engagement drives across 20+ regional markets.
  • Manage the end-to-end BESH and Terek ba gursha National Consumer Promotions, obtaining all NLA permits.
  • Sponsor and manage flagship national brand sponsorships including the Women's Great Run Addis Ababa and Great Arba Minch Run.
  • Drive the 'One Move Away' campaign and go-to-market launches for M-PESA Ekub and Overdraft, boosting product adoption.
  • Develop football fan engagement campaigns and coordinate eGaming initiatives with international partners (Tencent/PUBG Mobile).
Jun 2022 - Oct 2022

Enterprise Retail Executive

Safaricom Telecommunications Ethiopia Plc

  • Owned end-to-end support for Enterprise Business Unit (EBU) trade marketing customers visiting retail outlets.
  • Delivered training and solutions to retail sales teams focusing on Medium Enterprises and SME clients.
2020 - 2022

Administrative Assistant & Account Manager

IE Network Solutions

  • Supported key account management and deal execution for government, financial-sector, and telecom clients.
  • Co-managed and contributed to massive contract wins: African Union Commission IT Unified Infrastructure ($1.75M USD), CBE IBM Control Desk licensing (24M ETB), CBE Datacenter Networks (58.4M ETB), and Ethio Telecom Enterprise Solutions (55M ETB).
2018 - 2020

Regional Sales Manager

Router Switch Technology

  • Directed regional business development, territory planning, proposal development, and high-stakes client presentations.
  • Expanded enterprise client base by identifying new corporate accounts and managing channel partner relations.

Campaign Footprint

Click on any active region to see the campaign activations and roadshows led by Henok.

AA AF AM BG DD GA HA OR SI SO TI SW CE SE Addis Ababa Gondar Bahir Dar Mekelle Hawassa Arba Minch Jimma Dire Dawa Harar Jijiga

Ethiopia Campaigns

Select an active region on the map to explore Henok's local impact.

Education & Certifications

Education

Master of Business Administration (MBA)

Silicon Valley College

Bachelor's Degree in Marketing Management

Mekelle University

Professional Certifications

Certified expertise across global enterprise technology providers including IBM, Cisco, Dell, SAP, and VMware.

IBM Sales - IBM Kenya (2022)
Sales Expert - Cisco London (2021)
Product Line - Dell London (2021)
Sales - SAP Kenya (2021)
Small Office Security - Kaspersky USA (2021)
Information Security Awareness - Fortinet Congo (2021)
VMware Sales - VMware USA (2022)

References

Professional recommendations from executive leaders in telecommunications and consumer business.

David Umoh

Chief Consumer Business Unit Officer, Safaricom

davidumoh@gmail.com +2348022220099

Fayda Zewdu

EHOD Consumer Segment & GTM, Safaricom

+251911685547

Hermela Yilma

EHOD Brand and Marketing Communication, Safaricom

teklemichaelhermela@gmail.com +251963140769

Betelhem Abera

Regional Sales Manager (RSM), Safaricom

betelhem.abera@safaricom.et +251799410001

Get In Touch

Have a commercial opportunity, partnership, or speaking engagement? Let's connect.

Location

Addis Ababa, Ethiopia